Our Story

LOH is a Pan-Asian, combat influenced lifestyle brand & community.

We design Asian inspired premium fightwear & lifestyle accessories built for longevity, encouraging inclusive fitness in martial arts for life. 

Connecting the community with the history that has come before us through pieces that reference the culture with love and awareness, designed to become future heritage. For the culture.

Our brand philosophy is the pursuit of longevity through both the items we design, and encouraging living a good long life in our communities through promoting  fitness with Asian culture as inspiration.  We design for timelessness over trends, creating products that will meld naturally into your everyday. 

Our brand's end goal is to show that martial arts can be an inclusive of age and identity, it doesn't have to be intimidating.

Design and Creative Direction by Céline Loh. After working in a diverse mix of design fields ranging from Product, Architecture & Accessories, Céline has now taken LOH full time as of 2022, to pursue her creative freedom and absolute autonomy.

You can find LOH in London exclusive to Brand Academy Store OXO Tower, as well as routinely exhibiting at diverse range of pop-ups; Hyper Japan and Eastern Margins to name a few.